Volkswagen Group has come a long way since its founding in 1937 during World War II as the “Limited Liability Company for the Preparation of the German People’s Car.”
But like many mega-cap corporations, Volkswagen is far more complex than just a single company or brand. Volkswagen is organized into two main divisions (automotive and financial services), 12 marques or brands, and over 300 sales and engineering subsidiaries spread across 150 countries. Here’s a look at the top 12 marques owned by VW.
(Note: All figures were sourced from the Volkswagen 2016 Annual Report.)
Volkswagen Passenger Cars
This is the company’s flagship and most successful marque, delivering nearly 6 million vehicles in 2016. VW passenger cars are driven in over 150 countries and include 65 models. It sells most of its cars in Germany and China. In 2016, the VW passenger marque generated nearly €106 billion in sales revenue, exceeding other divisions by far the most valuable brand in terms of both revenue and profit.
Volkswagen Commercial Vehicles
Roughly 60 years ago, VW’s plant in Hanover began designing and manufacturing commercial vehicles under the VW marque. Today it produces a variety of light-duty trucks, vans, and campers including the popular Caddy model. In 2016, VW Commercial delivered over 487,000 vehicles generating some €11 billion in revenue or 4% of the Volkswagen Group’s total sales revenue.
VW acquired Audi in 1964 from Daimler-Benz. There are currently 61 models under the Audi marque in production worldwide; in 2016, the company delivered a record-setting 1.87 million cars, generating nearly €60 billion in revenue. It is the largest marque after the VW Passenger brand for units sold, and accounts for about 8.2% of the company’s revenue.
Automobili Lamborghini S.p.A.
Lamborghini is wholly owned by Audi AG (acquired in 1998) and produces a relatively tiny number (3,000) of niche vehicles each year. Its revenues are included under the Audi marque and not reported separately. Lamborghini produces four car models with an average price of around €171,000 each.
Bentley is headquartered in Crewe, England. and has been part of the Volkswagen group since 1998. It produces handcrafted vehicles starting at around €162,000; the company delivered around 11,000 vehicles in 2016 generating roughly €2 billion in revenue, or 5.5% of VW’s total.
Bugatti Automobiles S.A.S.
Volkswagen also acquired this legendary Italian sports car manufacturer in 1998. The brand’s flagship vehicle, the Chiron, is the fastest and most powerful luxury sportscar on the market with 1,500 horsepower. There are generally only a few hundred of these ultra high-end vehicles produced and delivered each year.
Porsche is widely recognized as the most successful sports car manufacturer in the world and was acquired by VW in 2012. The company delivered over 237,000 vehicles in 2016, and it has 26 models in production worldwide, and . Porsche sales revenue in 2016 was €22.3 billion accounting for over 17% of the Volkswagen Group’s total sales.
Ducati Motor Holding S.p.A.
This Italian motorcycle company is wholly owned subsidiary of Lamborghini and has been part of the Volkswagen Group since 2012. The brand is known for its distinctive lines and racing bikes. It produces about 57,000 motorcycles each year.
MAN is a Munich-based company founded in 1758 and acquired by Volkswagen in 2011. It produces 19 models of commercial trucks, vans, and passenger liners. In 2016, MAN delivered 102,000 vehicles and generated just over 5% of Volkswagen’s total revenue.
Scania is a 125-year-old company headquartered in Sweden, which operates production facilities in 14 countries. It was acquired by Volkswagen in 2008. Scania focuses on sustainable commercial industrial and passenger vehicles and is considered a technology leader in its niche. It delivered 81,000 vehicles to customers in 100 different countries in 2016 and generated 9.5% of VW’s total sales.
SEAT is a 60-year-old Spanish automaker acquired by Volkswagen in 1986. Located in Spain, the company delivered over 408,000 vehicles in 2016, primarily in Europe. With 2016 revenue of €8.8 billion, SEAT accounted for just under 2% of Volkswagen’s revenue for the year.
Skoda Auto A.S.
Founded in 1895, Skoda is a Czech auto company, and one of the oldest car manufacturers in the world. It has been a part of the Volkswagen Group since 1991. The company manufactures 26 models of and distributes primarily in India and China as well as Western Europe. It delivered over a million vehicles in 2016 and generated €11.8 billion in sales, roughly 4% of the VW group’s total.