Apple is one of the most valuable and iconic companies in the world, with more than $200 billion in total revenue in 2016. Since its founding 40 years ago, it has created more profit for its shareholders than any other American company in U.S. trading history.

Roughly half of all U.S. households reportedly own at least one Apple product, as of 2012. An estimated 700 billion iPhones, the company’s most successful product, are in use worldwide.

Apple has achieved scale and success primarily through its unique ecosystem, which includes interconnected hardware, software, and services that speak the same language while complementing each other with distinct features.

In fact, if you own American Innovators, an investment available on Stash, you are the owner of a very small fraction of an Apple investment and the companies included in this ETF.

Apple acquired headphone-maker and music streaming company Beats Electronic for $3 billion in 2014.

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Here are some of Apple’s most popular products and services:

Hardware division

Macintosh

Macintosh is Apple’s line of desktops and personal computers. Company founder Steve Jobs first introduced the Macintosh in 1984.

iPhone

In 2007, Apple introduced the iPhone, which dramatically changed the way consumers communicate, gather and share information and spend their time. In the intervening years, it has become the company’s most successful product, with 1.2 billion iPhones sold globally. The iPhone is Apple’s largest source of revenue, accounting for nearly two-thirds of Apple’s sales for its fiscal year 2016. Its latest version, the iPhone X, will use artificial intelligence for facial recognition.

iPad

Apple’s iPad, introduced  in 2010, revolutionized the computer table market. By 2011, Apple sold more than 300,000 units each day, reportedly making the iPad the fastest-selling consumer electronics device in history.

Apple Watch

Apple launched the Apple Watch in 2014, as Apple’s first venture into wearable technology. It is now the top-selling watch in the world, surpassing companies like Rolex, Seiko, and Samsung. The newest version of Apple Watch, Series 3, can make calls, receive texts, track fitness data, and stream music.

Software and software platforms

iOS

Apple’s iOS operating system is the software platform for all of its multi-touch devices, including its iPhone and iPad, while Macintosh computers all run on the macOS.  An estimated 99%of Fortune 500 companies use macOS and iOS on their networks.

WatchOS

WatchOS is the operating system for Apple Watch, While Apple TV uses tvOS. TvOS allows developers to create new games and apps specifically for Apple TV.

iMessage

iMessage is Apple’s popular application that allows users to send text, documents, pictures, videos, and group messages through Wi-Fi, mobile phone internet access or other forms of internet access.  On average, Apple reportedly delivers 28,000 messages to users every second.

iLife

iLife is Apple’s creativity suite, for Mac computers. It  includes iPhoto, which stores and edits photos; iMovie, a video editing app; iDVD, which burns iMovie files onto DVDs; GarageBand, which allows users to create musical tracks, songs, and voiceovers; and iWeb, a tool to design and create websites without coding.

iWork

iWork is  Mac’s productivity suite, including documents, spreadsheets, and business presentation apps. These products are  free, and compete with  Microsoft Office productivity tools.

Apple also offers a number of professional video and audio editing software, including Final Cut Pro, Logic Pro X, and FileMaker Pro.

Services

Apple Pay

The company launched Apple Pay in 2014. The service allows consumers to make purchases using a so-called digital wallet, embedded Apple mobile devices.  Its newest upgrade allows customers to send and receive money through Apple’s messaging application.

iTunes

iTunes is Apple’s media player for music, video and movies. Its users can access a catalog of 40 million songs to listen or download.

iCloud

iCloud enables users to access their documents, photos, videos, music, and other data across all of their Apple devices using a distributed, cloud-based computer network.

Apple TV

Apple TV is the company’s video streaming device. It allows users to stream shows and movies from popular video service providers such as Netflix and Amazon Prime Video.

Apple Care

Apple Care is the company’s warranty protection service. It offers software and technical support on Apple hardware, operating systems, and built-in applications.

Recently acquired business divisions

Beats Electronic

Apple acquired headphone-maker and music streaming company Beats Electronic for $3 billion in 2014.

SensoMotoric

In 2017, Apple bought German eye-tracking technology company SensoMotoric for an undisclosed sum. SensoMotoric’s technology focuses  on virtual and augmented reality applications, which can be used in virtual reality devices.