Fresh off of becoming the first company in history to reach a $1 trillion valuation, Apple hopes to keep the momentum going with new phones and gadgets.

At its annual fall event devoted to hardware innovations, Apple showcased its highly anticipated next-generation iPhones and other devices in order to generate buzz before the holiday shopping season and to counteract slowing smartphone sales.

Apple, which will release several new iPhone models later in September, is trying to get to the core of two top customer concerns: Price and screen size.

Meet the new Apple iPhone models

Here’s what we know about the new iPhones that will begin shipping to stores within the next few weeks:

The three new phones update the iPhone lineup, including two upgraded versions of last year’s iPhone X, and a new “budget” option.

iPhone Xs

Screen Size5.8-inch display
Storage options64GB, 256GB, and 512GB
Color optionsSpace gray, silver, and gold
Price$999

iPhone Xs Max

Screen Size6.5-inch display
Storage Options64GB, 256GB, and 512GB
Color OptionsBlack, silver, and gold
Price$1,099

iPhone Xr

Screen Size6.1-inch display
Storage Options64GB, 128GB, and 256GB
Color OptionsBlack, white, red, yellow, blue, and coral
Price$749

Watches, Health, and HomePods

The iPhone is Apple’s cash cow, pulling in 56% of the company’s revenue in the third quarter of 2018. But the company unveiled a number of other updated and upgraded products.

Most notably, a new Apple Watch (Series 4) is in the pipeline, sporting a redesign with a bigger screen, and a slew of new health features. These include a detector for atrial fibrillation, or heart arrhythmia, that lets users conduct electrocardiograms, which they can store and share with medical professionals.

Apple also upgraded its HomePod (a home device that competes with Amazon’s Alexa and Google Home), allowing users to search for music based on lyrics, among other things.

Trouble with tariffs?

Apple has pushed back against $267 billion of new tariffs on Chinese goods, proposed by the Trump administration. The company manufactures many of its components in China, and industry experts say the tariffs could increase the price of Apple products in the U.S. by as much as 20%.

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